Looking back to before 10 a.m. this morning when Adele tickets, and along with them our chances of seeing/meeting/befriending Adele, disappeared almost instantly, we were feeling hopeful.
Obviously we’d forgotten one of the major reoccurring themes in many of Adele’s songs: Life is sad. With the sting of missing out on her free SXSW show years ago still fresh, Austin fans attempting to buy tickets at Texas Box Office were met by a haunting sight:
Just like the thousands on the East Coast before us who tried, failed and set fire to Twitter — we’ve learned what defeat feels like.
Hello from the ticket line. I've clicked refresh a thousand times. #adeletickets
Drake is so October. The new ruler of Internet music memes is, without a Cockney-inflected question, Adele. The singer dropped her third album, “25,” late last month. After a few years away from the zeitgeist, she’s not only topped the charts this year — she’s influenced the way we do the web.
First, the cultural phenom herself: Adele has made the viral rounds as part of the usual press gauntlet, starring in a few trending clips. There was a performance on children’s instruments of hit single “Hello” with “Tonight Show” host Jimmy Fallon and his house band, the Roots, for one.
After her performance on an episode of “Saturday Night Live” hosted by Matthew McConaughey, a clip of the singer’s near-isolated vocal track hit the web, supposedly as a leak. It certainly served as excellent PR for the British singer’s reputation as a mighty wailer, illicit release or not. But one of the most circulated videos tailor-made for viral press? A BBC segment where Adele — in a prosthetic nose — infiltrated a group of Adele impersonators. You can guess how that turned out.
There’s been chatter about Adele’s success as it relates to the digital world, namely about how the singer “went viral” without the aid of selfies or tweets. But make no mistake about the “Rolling In the Deep” hitmaker’s digital savvy. Look to the memes, for starters, but remember: She announced her new tour on Facebook.
If anyone still doubts Adele’s ability to harness the Internet for her gain, look no further than the Google numbers.