Caitlyn Jenner partnered with M·A·C Cosmetics to create a shade uniquely hers, aptly named “Finally Free.”
On the product’s page, M·A·C describes the color as a “midtone rosy nude.”
The site also says:
“Caitlyn Jenner has fearlessly shared her transition with the world. Her new M·A·C Lipstick, Finally Free, champions All Ages, All Races and All Sexes. 100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative, to further its work in support of transgender communities.”
Each tube costs $17. And historically, limited edition partnerships sell out fairly quickly (Rihanna’s lipstick sold out in three hours!), so get “Finally Free” while it’s still available!
Caitlyn Jenner, formerly known as Bruce Jenner, unveiled her new identity Monday with the release of her anticipated Vanity Fair cover. This is Jenner’s latest public step following her interview with Diane Sawyer in late April where she revealed, “For all intents and purposes, I am a woman.”
This new move has the potential to further open up public conversation regarding transgender individuals. Jenner said in a video for Vanity Fair, “I hope with my honesty, I can make it easier for somebody else down the line.”
• The release of Jenner’s new name has led to confusion and concern on how to address Jenner and other transgender people. GLAAD has responded to the cover release by providing a tip sheet for transgender terminology. While originally intended to help journalists in their reporting, the list serves as a solid set of guidelines no matter what your profession is.
• There’s also a friendly little bot on Twitter called @she_not_he who has been, “politely correcting Twitter users who misgender Caitlyn Jenner in their tweets.”
• Laverne Cox, transgender activist and one of the stars of the Netflix series “Orange is the New Black,” penned a short essay on her Tumblr page celebrating Jenner’s transition while imploring the public to celebrate non-famous transgender individuals who don’t or can’t conform to typical beauty standards.
• Jenner’s Vanity Fair cover comes a little over a year after Cox’s landmark Time cover was released. Titled “The Transgender Tipping Point,” the story kick-started a national conversation about transitioning and cemented Cox’s status as a pioneer in bringing transgender individuals to the mainstream.
• Jenner’s cover issue will hit newsstands on June 9. In July, her reality television series is set to premier. The show will be produced by many of the same executives as “Keeping Up with the Kardashians,” and it promises to not focus on ratings, but rather to tell Jenner’s story the way she wants it to be told.
To read more about Jenner’s public transition, click here.