Adele gives us one more thing to cry about

Looking back to before 10 a.m. this morning when Adele tickets, and along with them our chances of seeing/meeting/befriending Adele, disappeared almost instantly, we were feeling hopeful.

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Obviously we’d forgotten one of the major reoccurring themes in many of Adele’s songs: Life is sad. With the sting of missing out on her free SXSW show years ago still fresh, Austin fans attempting to buy tickets at Texas Box Office were met by a haunting sight:

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Just like the thousands on the East Coast before us who tried, failed and set fire to Twitter — we’ve learned what defeat feels like.

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https://twitter.com/brianrdenney/status/677553718288515072

https://twitter.com/mo0nbeam/status/677537449417904128

 

This dog has a lot to say about how we’re feeling right now.

Hopefully there’ll be another show. Sometimes it lasts in love.

But sometimes your ticket supplier’s website crashes instead.

Hello! Here’s how Adele has taken over the Internet

To think! Just a few weeks ago we were all making “Hotline Bling” memes.

Drake is so October. The new ruler of Internet music memes is, without a Cockney-inflected question, Adele. The singer dropped her third album, “25,” late last month. After a few years away from the zeitgeist, she’s not only topped the charts this year — she’s influenced the way we do the web.

In this image released by NBC, Adele performs on the "Today" show on Wednesday, Nov. 25, 2015, to promote her latest release, "25." (Heidi Gutman/NBC via AP)
In this image released by NBC, Adele performs on the “Today” show on Wednesday, Nov. 25, 2015, to promote her latest release, “25.” (Heidi Gutman/NBC via AP)

First, the cultural phenom herself: Adele has made the viral rounds as part of the usual press gauntlet, starring in a few trending clips. There was a performance on children’s instruments of hit single “Hello” with “Tonight Show” host Jimmy Fallon and his house band, the Roots, for one.

After her performance on an episode of “Saturday Night Live” hosted by Matthew McConaughey, a clip of the singer’s near-isolated vocal track hit the web, supposedly as a leak. It certainly served as excellent PR for the British singer’s reputation as a mighty wailer, illicit release or not. But one of the most circulated videos tailor-made for viral press? A BBC segment where Adele — in a prosthetic nose — infiltrated a group of Adele impersonators. You can guess how that turned out.

This CD cover image released by Columbia Records shows, "25," the latest release by Adele. (Columbia Records via AP)
This CD cover image released by Columbia Records shows, “25,” the latest release by Adele. (Columbia Records via AP)

Outside of appearances by Adele herself, which certainly bank on her big voice and bigger personality, the meme machine found its usual inventive ways to subvert popular culture. There are the mashups and covers, featuring movie characters, marching bands and the singer of another song called “Hello,” Lionel Richie. There are the reactions, usually centering on the waves of heartache Adele’s music typically inspires, in humans and dogs alike. Don’t forget the celebrity tributes, either: Britney Spears, Katy Perry, Sam Smith and more all geeked out about “25” online. Speaking of Richie, in this case, the life imitated Internet art. The two singers are now slated for an IRL collaboration.

There’s been chatter about Adele’s success as it relates to the digital world, namely about how the singer “went viral” without the aid of selfies or tweets. But make no mistake about the “Rolling In the Deep” hitmaker’s digital savvy. Look to the memes, for starters, but remember: She announced her new tour on Facebook.

If anyone still doubts Adele’s ability to harness the Internet for her gain, look no further than the Google numbers.