Bombshells, a military-themed restaurant chain based in Houston, intends to expand from its four Texas locations to nearly 100 locations across the country, according to the New York Post.
The “breastaurant” business, which includes restaurants like Twin Peaks and Hooters where the all-female waitstaff are often scantily clad, has been booming over the last several years. But the management team behind Bombshells told the New York Post the chain “is not a so-called ‘breastaurant,'” despite the uniforms and the fact that “staff is encouraged to sidle up to customers or that they have to sign an employment contract that allows the restaurant to say what lipstick colors are acceptable and require them to wear their hair down,” the Post reported.
Bombshells is owned by RCI Hospitality, a group which operates more than 40 gentleman’s clubs and other adult-friendly nightclubs across the country. The CEO of the group told analysts on a call in December that the chain’s recent success came in part due to the election of Donald Trump, saying, “I think overall the election is turning out to be very, very positive for us so far.”
According to Business Insider, the CEO also said the company is excited about the nomination of Andy Puzder as Trump’s labor secretary. Puzder, the CEO of Carl’s Jr. and Hardee’s parent company, was controversial in part due to to the burger restaurants’ frequent use of sexuality in advertising campaigns.