Whataburger launches mobile app, promises mobile ordering in 2017

It’s only Nov. 1, but this is probably going to be the best news we’ll hear all month.

This Thursday, July 9, 2015 photo shows a Whataburger restaurant in San Antonio, Texas. The iconic Texas restaurant chain will not allow the open carrying of guns on its properties, taking a stand against a new law legalizing the practice. (AP Photo/Eric Gay)

This Thursday, July 9, 2015 photo shows a Whataburger restaurant in San Antonio, Texas.

Whataburger launched a mobile app Tuesday, complete with a rewards program and barcode payment option.

Mobile ordering isn’t available, but Whataburger executives promise that feature will be up and running by late 2017.

For every five visits to the Texas burger chain, you earn one free reward: a medium fry, a cinnamon roll, a small shake, a Honey Butter Chicken Biscuit or a taquito with cheese.

Now maybe all those dollars spent getting Whataburger breakfast might be an investment.

Read more: Whataburger engaged in friendly beef with DC Comics over Wonder Woman logo

“Today’s digital world is all about efficiency and easy connectivity, and our mobile app is designed to make life a little more convenient for our customers. It also gives us a great opportunity to engage customers in a new, different way in an effort to provide the best service possible,” senior vice president of restaurants Rob Rodriguez said in a news release. “Most importantly, the Whataburger app allows us to show some love to our loyal fans with our new rewards program, and we think our customers will especially crave the chance to earn free food.”

The app is available for free on Google and Apple devices.


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