Name a more iconic duo than H-E-B and the San Antonio Spurs. I’ll wait.
The Texas grocery store chain rolled out its annual dose of commercials featuring players during the team’s game against the Sacramento Kings (which they won).
It’s pretty clear to see the common theme of the ads. With a depth chart of players from Argentina, Spain, France, Latvia and Australia, the Spurs brought their international appeal to the small screen.
In the “Farmers Market” spot, new guy on the team Pau Gasol hawks Taylor golden pears from Spain, while Kawhi Leonard explains what the California plumcot is. Point guard Tony Parker even speaks French while describing strawberry shortcake, a staple at the Poteet Strawberry Festival.
Aussie Patty Mills makes an appearance in the “Origami” clip, in which Parker walks in on the team surrounded by folded paper art. The ad promotes H-E-B’s line of stir-fry kits, but it’s Mills crocodile (not a alligator) that steals the show. Steve Irwin would be proud.
The title of the third ad, “Fluent” speaks for itself. Danny Green and Mills walk up to Manu Ginobili and Gasol grilling an obnoxious amount of meat. When asked what they’re cooking, the grillmasters respond in Spanish, explaining that they’ve got fajitas (among other things) and it’s all delicious. Mills reminds the pair that they don’t speak Spanish, but after he and Green try some fresh-off-the-grill meat, we get to hear what an Australian speaking Spanish sounds like. Green also does his best to describe the rich flavor of the meat in Spanish.
According to a Facebook comment by H-E-B on its official page, more commercials are dropping on Saturday, when the Spurs play their first home court regular season game of the NBA season. Until then, check out the teasers for the remaining commercials, including the highly-anticipated appearance of recently-retired Tim Duncan alongside other Spurs alumni.