PepsiCo sued for misleading advertising of Naked Juice

Photo via Naked Juice

Photo via Naked Juice

The Center for Science in the Public Interest, a nonprofit group, filed a lawsuit Tuesday against PepsiCo over the company’s Naked Juice products, according to Business Insider. The suit claimed that the products’ marketing promoted a healthier version of what the juices really are.

CSPI pointed out that a Naked Juice often has much more sugar in its smallest option of a 15.2-ounce container than a 12-ounce can of Pepsi; the smallest Pomegranate Berry Juice has 61 grams of sugar, while a Pepsi can has 41 grams. While its true the company does not add sugar to Naked Juice, much of each Naked Juice comes from cheaper and less nutritious juices; two of the biggest ingredients in the Kale Blazer Naked Juice are orange and apple juice.

The problem with the sugar content lies with the company’s marketing: Naked Juice advertises with fruits and vegetables and “only the best ingredients.”

“Consumers are paying higher prices for the healthful and expensive ingredients advertised on Naked labels, such as berries, cherries, kale and other greens, and mango,” CSPI litigation director Maia Kats said.  “But consumers are predominantly getting apple juice, or in the case of Kale Blazer, orange and apple juice. They’re not getting what they paid for.”

This lawsuit comes weeks after an analysis of the sugar industry’s funding of research was published Sept. 12, showing that the industry pointed the blame away from sugar as a cause of heart disease. PepsiCo also stopped calling their juices “all-natural” with a $9 million settlement in 2013.


View Comments 0