Beyoncé launches new Fall/Winter line for Ivy Park

FILE - In this Sunday, Aug. 28, 2016 file photo, Beyonce Knowles arrives at the MTV Video Music Awards at Madison Square Garden, in New York. Even Beyonce needs to slow down every once in a while. Under doctor's orders for vocal rest, the superstar singer has postponed the Sept. 7, 2016, MetLife Stadium stop of her Formation World Tour until October 7, according to a statement Monday. (Photo by Evan Agostini/Invision/AP, File)

FILE – In this Sunday, Aug. 28, 2016 file photo, Beyonce Knowles arrives at the MTV Video Music Awards at Madison Square Garden, in New York. Even Beyonce needs to slow down every once in a while. Under doctor’s orders for vocal rest, the superstar singer has postponed the Sept. 7, 2016, MetLife Stadium stop of her Formation World Tour until October 7, according to a statement Monday. (Photo by Evan Agostini/Invision/AP, File)

You may not have met Beyoncé at a Houston beauty shop, but you can still get her style: the singer dropped the Fall/Winter 2016 collection for Ivy Park, the athleisure line she co-founded, Thursday morning.

Beyoncé (and Ivy Park) posted a picture on Instagram of the singer in a bodysuit and camo-print parka from the new collection as a first look. At Topshop, the jacket is $165 and the body suit $65.

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Then came the collection’s video:

The best video drop since “Hold Up,” the Ivy Park ad feels very much like “Lemonade;” Beyoncé speaks over fast-changing images and clips of videos. “I stretch my body out like the horizon,” she says over visuals of her posing in Ivy Park clothing. In the one minute video, there’s only two seconds that show Beyoncé exercising. Instead, the video focuses on her sold-out performances, her family and bits of her life, mostly while wearing the large letters that spell out “IVY PARK.”

The brand’s Instagram teased the release, posting a countdown a few days before. (Note: the videos contain flashing images.)

Three days to go. Fall Winter '16 #IVYPARK

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Two days to go. Fall Winter '16 #IVYPARK

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One day to go. Fall Winter '16 #IVYPARK

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Rocking Beyoncé workout clothes might hurt your wallet a bit, but the fall/winter collection’s dark colors and simplicity make each piece a classic for your fall wardrobe. You can find Ivy Park at Topshop, Nordstrom, Six:02 and Hudson Bay in the United States.


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