Austin’s South by Southwest has been a nationally recognized brand for years now, but when the president launches his own offshoot of the event, to be held at the White House – that’s a different level of recognition.
On Monday, Oct. 3, President Barack Obama is hosting an event called South by South Lawn. A White House announcement said the event, inspired by South by Southwest, will “bring together creators, innovators, and organizers who work day in and day out to improve the lives of their fellow Americans and people around the world.”
You might recall the President Obama participated in the SXSW Interactive Keynote Conversation on Friday, March 11, at the Long Center.
The president’s interview, conducted by Texas Tribune editor Evan Smith, focused on ways that technology and innovation can rapidly solve some of the country’s problems and how those same tech disruptions can also raise some unsettling problems.
The White House is seeking nominations of people who are “doing great work and should be there.” South by Southwest and C3 Presents are helping with the event, along with the American Film Institute and the President’s Committee on Arts and Humanities.
“It is a call to arms for every American to roll up their sleeves and make a positive mark on our country — and a celebration of the great work so many of us have already accomplished,” the White House said.
Like SXSW, South by South Lawn will include panel discussions on Interactive subjects, musical performances and a film portion including the 3rd Annual White House Student Film Festival.
“South by South Lawn will challenge young leaders to build on our progress toward an America that is more tolerant, fair, and full of opportunities,” the White House said.
To nominate someone, or to read more, read the White House announcement.