Whoopi Goldberg announced the launch of her medical-marijuana company on Wednesday, Vanity Fair reported.
After realizing there were no marijuana products geared toward women and cramps, Goldberg decided to find a solution. She partnered with Maya Elisabeth to start Whoopi & Maya, a company that sells THC-infused products to soothe aches and pains.
Elisabeth also founded of Northern California cannabis company Om Edibles, which produces and sells edibles marijuana products as well as painkilling topical products. Elisabeth founded the company after graduating with a psychology degree from San Francisco State and working in a marijuana dispensary.
Goldberg and Elisabeth may be starting a company to meet health needs, but the economic potential of their venture adds to the already-large U.S. marijuana industry, estimated to be worth $5.7 billion and growing 31 percent every year, research firms New Frontier and ArcView Market Research say.
Whoopi & Maya currently sells four items on its website, all marijuana infused: a bath soak, edible cacao powder, body balm and a bottle of dropper-administered liquid aimed at easing menstrual cramps.