It’s the highly sought demographic that everyone’s trying to get their hands on: millennials. Millions of dollars are spent on research, advertising, restructuring and PR campaigns to grab the increasingly short attention span of people in their 20s and early 30s and politicians are taking notice.
Beyond kissing babies and eating fried food at state fairs, candidates in the 2016 presidential race are showing up on millennial-friendly platforms in the hopes of gaining some fans. Voter turnout studies and research shows the percentage of young people voting has not changed much and they don’t vote as often as other segments of the population.
Check out politicians trying to appeal to younger folks:
Ellen DeGeneres clips regularly get tons of shares on social media, so Hillary Clinton made an appearance on her show and even talked about Kanye West running for president in 2020.
Former Hewlett Packard CEO Carly Fiorina turned the tables on gender in the workplace by appearing in a satirical video for Buzzfeed.
Fiorina also appeared on Jimmy Fallon’s show and discussed comments about Muslims becoming the president and how she sings to her dogs.
Bernie Sanders sat down with Comedy Central’s Larry Wilmore for a “Soul Food Sit-Down.” Wilmore got Sanders to practice a “Weekend at Bernie’s” impression and say the phrase “on fleek.”
Now that the hip Stephen Colbert has taken his witty charm to the more traditional format of late night talk, he’s managed to carve out a spot for candidates on his show. Former Florida Governor chatted with him on the show’s very first episode.
Just last night, Colbert challenged the U.S. Senator from Texas Ted Cruz on Reagan’s economics and political climate.
Let’s not forget that viral video of Cruz making bacon with a rifle.
Donald Trump stopped by the Twitter office for a Q&A session, which to no surprise did not go so well. A for effort at least?
The strategy of reaching out to millennials in their environment isn’t new, and even President Barack Obama used it to get younger people to sign up for health care with a “Between Two Ferns” video with actor Zach Galifianakis. It actually worked to get people on the website.